Shipping Is A People's Business

🚢 Dive into Our Flagship Program: A meticulously crafted experience that unravels the intricacies of modern commercial shipping. Whether you're a newcomer or a top executive, this course equips you with everything you need to navigate the shipping industry confidently and expertly.

• Battle of the Giants: Uncover the differences between Liner Container Ships and BreakBulk Ships—exploring commercial and operational impacts.
• All important knowledge into Liner Container , Breakbulk , Tanker , RORO Operations , 
• Different Container Types , Usage , Pricing and Strategies 
• Freight Calculations for Container , BreakBulk , Tankers 
• Making sense of Surcharges - PSS , BAF , EHC , LOLO , THC etc 
• Bill of Lading & Charter Parties : Decode this pivotal document that powers global trade.
• Master Marine Insurance: Understand the protocols that protect assets across oceans.
• Maritime Law Demystified: Grasp the legal frameworks that govern the seas.
• Port & Terminal Operations: Get behind-the-scenes insights into how ports operate smoothly.
• Shipping Alliances Uncovered: Discover how alliances shape the industry’s competitive edge.
• Chartering & Brokering 101: Navigate the world of chartering and the brokers who make it happen.
• Trade Finance Strategies and More: Equip yourself with strategies to finance trade effectively and boost profitability.
• All your Shipping Burning Questions Answered AND MORE ! 

Join us for a two-day immersive program tailored for executives who want practical logistics knowledge without the heavy lingo.

• Certificate in Mastering " The Essential Elements of Shipping " 
• Complete Set Of Lecture Notes 
• Follow up Free Consultations for 90 Days 
• Job Interview Preparation to the Shipping Industry 
• Real-World Insights 🌎
  Understand how shipping fuels global trade and impacts your industry, from pricing strategies to sustainability.
• No-Nonsense Learning 📘
  We simplify complex terms into bite-sized, relatable lessons. Learn the essentials without drowning in industry jargon.
• Hands-On, Interactive Sessions 🤝
  Engage in lively discussions, Q&As, and real-world case studies for a fun and practical learning experience.

Led by Ken Tan, aka “That Shipping Guy”, this program is all about learning in a way that sticks.

Whether you're setting sail on your shipping journey or anchoring deeper into the industry, The Essential Elements of Shipping delivers a 360-degree view, empowering you with comprehensive knowledge from A to Z.

 RUN DATES ( 2 Days Course , Every Thursday & Friday , 9AM - 5PM - Online ) 

 SPECIAL CORPORATE GROUP RATES AND SESSIONS AVAILABLE FOR CUSTOMIZATION 

🌟 Ready to Embark? Join the program that’s transforming maritime education and making waves across industries.

So Lets Harness the Power of Shipping for you , your company and your staff 

- RESERVE YOUR SPOT NOW ! 

Speak the Language. Decode the Reports. Make Smarter Decisions.

This course is designed for professionals who work with shipping but are not from the shipping industry:

• Procurement & Supply Chain Managers
• Finance & Risk Officers
• Government & Trade Regulators
• FMCG, Oil, Manufacturing, and Retail Executives
• Startups or E-commerce heads using international transport
• Business Development or Strategy teams in trade-centric firms
• Consultants, analysts, and advisors in M&A, ESG, or infrastructure planning

If shipping feels like a black box, this course will open the lid for you.

To demystify the shipping industry for business managers, enabling them to read, understand, and use shipping intelligence and terminology to make better procurement, planning, risk, and growth decisions.

• Clear, jargon-free explanations of key shipping terms and structures
• Visual guides to vessels, cargo flows, port functions, and contracts
• Real-life examples from shipping reports, freight contracts, and operational scenarios
• Practical exercises to interpret freight rates, schedules, and trade lanes
• Q&A and case discussions from your own business scenarios

• Talk confidently with logistics partners, freight forwarders, and ports
• Understand liner shipping, bulk shipping, and charter party structures
• Distinguish between Incoterms (FOB, CFR, DDP) and their financial impact
• Interpret bunker surcharges, detention/demurrage clauses, and rate sheets
• Recognize key risk levers in contracts of carriage and marine insurance
• Track shipping KPIs: TEU, schedule reliability, box yield, cargo mix

• Shipping Reports & Trade Intelligence:
  
  • Drewry, Clarksons, Baltic Dry Index, Freightos, MDS Transmodal
  • How to extract actionable insights from port throughput, blank sailings, or GRI announcements
• Container Shipping & Trade Flow Maps:
  
  • Asia-Europe, Transpacific, Intra-Asia – what routes mean for your lead times and landed costs
• Schedules, Contracts & Bill of Lading Docs:
  
  • Sample walkthroughs and how to audit them
• RFQs & Rate Sheets:
  
  • Avoid traps. Decode hidden charges. Read cost models with confidence

• LCL vs FCL, DG, RoRo, Breakbulk – What are they and why they matter
• Green Shipping & ESG: Carbon costs, EU ETS, and your Scope 3 emissions
• Digital Disruption: Amazon, Flexport, and the Uber-isation of freight
• Red Flags in Contracts: What non-shippers often miss in service terms
• AI & Shipping Tech: Platforms transforming shipping visibility and risk

• 2-Day Bootcamp or 3 Half-Days (can be customized for in-house)
• Interactive, visual-heavy learning style
• Real contracts, rate sheets, maps, and news headlines used in class

Graduates walk out speaking the language of shipping, able to challenge vendors, spot risks, and contribute confidently to strategic discussions involving trade and transport.

Led by Ken Tan, aka “That Shipping Guy”, this program is all about learning in a way that sticks.

Whether you're setting sail on your shipping journey or anchoring deeper into the industry, The Essential Elements of Shipping delivers a 360-degree view, empowering you with comprehensive knowledge from A to Z.

 SPECIAL CORPORATE GROUP RATES AND SESSIONS AVAILABLE FOR CUSTOMIZATION 

🌟 Ready to Embark? Join the program that’s transforming maritime education and making waves across industries.

So Lets Harness the Power of Shipping for you , your company and your staff 

- RESERVE YOUR SPOT NOW ! 

In shipping, the difference between a good salesman and a great one is not price — it's trust, timing, and tonnage. Whether you’re selling slots, services, or solutions, this course gives you the exact playbook to win deals, win confidence, and win markets.

• Container line & NVOCC sales teams
• Freight forwarder BDMs
• Project cargo specialists
• Shipping agents and port reps
• Tanker, RORO, LCL and breakbulk marketers
• Anyone in shipping who says: “I just need one more YES”

1. 🕵️‍♂️ Prospect Like a Pro
   Find the right cargo owners, shippers, and BCOs hiding in plain sight.
2. 🎯 Ask Smart, Sell Sharp
   Discover the real pain points behind “I need better rates.”
3. 💬 Pitch Without the Puke
   No more boring brochures. Learn how to present VALUE, not volume.
4. 🧩 Handle Objections Without Flinching
   Turn “too expensive” into “tell me more.”
5. 🛳️ Close With Confidence
   Techniques that nudge, guide, and land the deal.
6. 📊 Follow Up Like a Legend
   Don’t ghost. Be the shipping whisperer they remember.

🎯 Fast-paced.
💡 Filled with real case studies from Maersk, PSA, PACC, and DHL.
💬 Live roleplay and objection battles.
📈 End with your own mini-sales pitch and feedback from industry veterans.

• 5 Sales Email Templates That Work
• Objection Handling Cheat Sheet (Shipping Edition)
• “10 Shipping Buzzwords That Impress Buyers”
• Post-Course LinkedIn Endorsement

 SPECIAL CORPORATE GROUP RATES AND SESSIONS AVAILABLE FOR CUSTOMIZATION 

🌟 Ready to Embark? Join the program that’s transforming maritime education and making waves across industries.

So Lets Harness the Power of Shipping for you , your company and your staff 

- RESERVE YOUR SPOT NOW !